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Our Story
The High Road was built by an operator—not a consultant.
After more than a decade leading dispensary teams across the most competitive cannabis markets in the U.S., our founder saw a recurring problem: retailers were being sold strategies that looked good on paper but failed in execution.
This firm exists to change that. Every engagement is grounded in real-world experience—scaling operations, building leadership teams, designing high-performing retail environments, and driving sustainable revenue without sacrificing culture or compliance.
We take a disciplined, straightforward approach to growth. No fluff. No recycled frameworks. Just proven systems, clear leadership, and execution that holds up in the real world.
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Chris Young
He has led single-store and multi-unit operations in some of the most competitive markets in the country, driving more than $10M+ in revenue, opening and operating 12+ dispensaries, and building teams that consistently outperform their markets.
Chris has served in senior leadership roles for some of the largest dispensaries in California, Washington, Michigan, and Hawaii—where he designed open-concept retail environments, implemented scalable operating systems, and led stores to record-breaking sales through disciplined execution.
Before entering cannabis, Chris served in the U.S. military—an experience that shaped his leadership style around accountability, structure, and results. Today, he brings that same operator mindset to helping retailers simplify operations, strengthen leadership, and build profitable, sustainable businesses.
More On Our Founder
Chris Young
He has led single-store and multi-unit operations in some of the most competitive markets in the country, driving more than $10M+ in revenue, opening and operating 12+ dispensaries, and building teams that consistently outperform their markets.
Chris has served in senior leadership roles for some of the largest dispensaries in California, Washington, Michigan, and Hawaii—where he designed open-concept retail environments, implemented scalable operating systems, and led stores to record-breaking sales through disciplined execution.
Before entering cannabis, Chris served in the U.S. military—an experience that shaped his leadership style around accountability, structure, and results. Today, he brings that same operator mindset to helping retailers simplify operations, strengthen leadership, and build profitable, sustainable businesses.
More On Our Founder
Founder Experience
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Founder Experience
Our Approach
Our Approach
White-Glove Access
You get direct access to our founder—not an account manager. Weekly calls, async support, and fast answers when something pops up, so you’re never guessing.
Built Around Your Operation
No cookie-cutter playbooks. We work with your current POS/CRM/loyalty stack and existing workflows—then tighten the system so it actually runs clean at scale.
White-Glove Access
You get direct access to our founder—not an account manager. Weekly calls, async support, and fast answers when something pops up, so you’re never guessing.
Your Team Gets the Playbook
We don’t just “do marketing.” We install the SOPs, training, and scorecards so your team can execute consistently—without heroics and without confusion.
Sustainable Without Dependence
Once the machine is running, we reduce the lift. You keep the system, the team owns it, and we stay available as-needed for tune-ups, growth pushes, or new initiatives.
Built Around Your Operation
No cookie-cutter playbooks. We work with your current POS/CRM/loyalty stack and existing workflows—then tighten the system so it actually runs clean at scale.
Your Team Gets the Playbook
We don’t just “do marketing.” We install the SOPs, training, and scorecards so your team can execute consistently—without heroics and without confusion.
Sustainable Without Dependence
Once the machine is running, we reduce the lift. You keep the system, the team owns it, and we stay available as-needed for tune-ups, growth pushes, or new initiatives.
Us in Numbers
$10M+
Revenue Generated Through Store Leadership & Execution
3
Industry Awards
15+
Markets
11
Years of Cannabis Industry Experience