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Helping cannabis retailers maximize profits through operational excellence.
Service-Driven. Results-Focused.
We help cannabis operators strengthen their customer experience, improve their service model, and build loyal communities that come back week after week. When the service is right, the revenue follows.
Turn Your Dispensary Into a Top Performer
Operational expertise and marketing strategy built from 10+ years of real cannabis retail experience across top-performing markets.
Reduce operational waste, improve customer experience, strengthen loyalty, and unlock revenue hidden in your data.
Service-Driven.
Results-Focused.
We help cannabis operators strengthen their customer experience, improve their service model, and build loyal communities that come back week after week. When the service is right, the revenue follows.
Turn Your Dispensary
Into a Top Performer
Operational expertise and marketing strategy built from 10+ years of real cannabis retail experience across top-performing markets. Reduce operational waste, improve customer experience, strengthen loyalty, and unlock revenue hidden in your data.
Elevate Your Business
Operational expertise and marketing strategy built from 10+ years of real cannabis retail experience across top-performing markets.
Schedule a free consultation to walk through your operation, identify immediate opportunities, and map a clear path to higher revenue and healthier margins.
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Our Story
The High Road was built on firsthand experience, not theory. Designed to help teams avoid costly mistakes, streamline operations, and unlock the full potential of their customer experience. After years inside the cannabis industry—opening stores, fixing broken operations, scaling teams, and driving real revenue—we saw a clear gap between strategy decks and what actually works on the ground.
This firm exists to bridge that gap. We help operators make smarter decisions, execute with discipline, and use data as a competitive advantage—not a buzzword. No shortcuts. No empty promises. Just proven leadership, practical solutions, and a commitment to doing things the right way, even when it’s harder.
The High Road was built on firsthand experience, not theory. Designed to help teams avoid costly mistakes, streamline operations, and unlock the full potential of their customer experience. After years inside the cannabis industry—opening stores, fixing broken operations, scaling teams, and driving real revenue—we saw a clear gap between strategy decks and what actually works on the ground. This firm exists to bridge that gap.
Our Story
It’s all about a dialogue
A few words from our clients. See client stories for more.
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Maria Goncavales, CFO
Laderate
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Michael Soveign
Seven Energy
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Jeffrey Cohen, CEO
Nato Productions
Retail Strategy
We build smarter, more efficient retail models that strengthen your service flow, product mix, and day-to-day operations. Using real data and proven systems from top-performing markets, we help you increase revenue and deliver a consistently better customer experience.
Loyalty Programs
We build loyalty programs that actually drive repeat business instead of padding vanity metrics. By combining smart segmentation with clean customer journeys, we'll help you strengthen retention and grow lifetime value.
Digital Marketing
Digital marketing works best when messages are timely, targeted, and built around real customer behavior. This service creates coordinated SMS, push, and email campaigns that increase engagement, drive repeat visits, and support sustainable revenue growth.
Sales & Leadership Training
We help operators build strong, reliable teams that actually elevate the customer experience instead of dragging it down. Through clear standards, practical coaching, and accountability systems, we turn retail staff into a consistent competitive advantage.
Inventory Optimization
Tighten your inventory strategy so products move efficiently and margins stay healthy. By balancing data, vendor management, and real-world retail experience, we ensure you stock the right items at the right levels to maximize profit and reduce waste.
Dispensary Design
We'll create dispensary layouts that improve flow, reduce bottlenecks, and elevate the overall customer experience. Every design choice is intentional, supporting stronger service, higher conversion, and a cleaner, more professional brand presence.
Founder Experience
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Our Solutions
Founder Experience
Our Solutions
Digital Marketing
Digital marketing works best when messages are timely, targeted, and built around real customer behavior. This service creates coordinated SMS, push, and email campaigns that increase engagement, drive repeat visits, and support sustainable revenue growth.
Loyalty Programs
I build loyalty programs that actually drive repeat business instead of padding vanity metrics. By combining smart segmentation with clean customer journeys, I'll help you strengthen retention and grow lifetime value.
Cannabis Retail Strategy
I build smarter, more efficient retail models that strengthen your service flow, product mix, and day-to-day operations. Using real data and proven systems from top-performing markets, I help you increase revenue and deliver a consistently better customer experience.
Dispensary Design
I'll create dispensary layouts that improve flow, reduce bottlenecks, and elevate the overall customer experience. Every design choice is intentional, supporting stronger service, higher conversion, and a cleaner, more professional brand presence.
Sales Training & Team Leadership
I help operators build strong, reliable teams that actually elevate the customer experience instead of dragging it down. Through clear standards, practical coaching, and accountability systems, I turn retail staff into a consistent competitive advantage.
Inventory Optimization
Tighten your inventory strategy so products move efficiently and margins stay healthy. By balancing data, vendor management, and real-world retail experience, I ensure you stock the right items at the right levels to maximize profit and reduce waste.